It's not the size of the prop or the big idea that is always the winner. Sometimes, it's the simple thought or the well worn idea that works wonders.
Though frames as prop is not a new idea, it was used here effectively because these windows were so big, with glass floor to ceiling and the floor and walls in black. The gold frames added a depth and geographic element that focuses attention where it's needed, on the mannequins.
In contrast to the large black windows at Sisley, the Burberry window is very small and shallow. The addition of the graphic X printed on the white backdrop draws your attention where it should be, on the clothing.
Remember our goal in Visual Merchandising, to increase sales through the creative merchandising of product. We salute the efforts to do so - big and small!