Monday, October 24, 2011

Dial M for Madewell

While the Brits may have decided their bulky phone booths were obselete and removed them from most streets, their design continues to inspire.
Recently Madewell included them in their windows, perhaps as a nod to the Alexa Chung collection (the Bristish TV personality, editor and stylist).
Last month, they were used at Bloomingdales with the Rachel Zoe window.
Using a large iconic prop in an otherwise simple window presentation works well and adds a burst of color and dimension. And where else can super heros change into their costumes?

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