We like the way this window takes a simple idea and with careful thought and execution makes an amazing and fun visual statement.
CDW Merchants looks at what retailers are doing to create excitement in stores - a look at visual merchandising and store environment.
Friday, July 29, 2011
Unlocking the door at Bergdorf's
Labels:
Bergdorf Goodman,
details,
die cut,
doors,
keys,
simple ideas,
whimsical,
window drama
Wednesday, July 27, 2011
Going back to art school with Urban Outfitters
The canvases are used backwards and in some cases, the canvas has been stripped to show only the wood frames, adding another dimension to these artistically inspired windows.
With the addition of books and lockers, these windows make us want to go back to art school....or at least just look as if we do.
Labels:
angles,
back to school,
books,
canvas,
Cole Haan,
frames,
locker,
trendspotting,
Urban Outfitters
Thursday, July 21, 2011
Visual Merchandising as Art at Cole Haan
Their current hand painted collection is being highlighted in a cleaver way to really focus attention to it's merchandise.
These new designs are shown in a stylized paint studio setting complete with canvases, jars filled with brushes and paint splattered cans and stools. The canvases are great backdrops for the bags and the stools make great risers.
Overall these windows tell a great story and make one want to take a closer look - and that is an art form!
Labels:
art in window,
canvas,
Cole Haan,
paint brushes,
paint cans,
stools
Wednesday, July 20, 2011
FIT students "kick it"with Keds at Lord & Taylor
Labels:
Lord and Taylor,
rope,
simple ideas,
Summer,
thematic windows
Tuesday, July 19, 2011
"Interpretations in Wood" at Anthropologie
At Rockefeller Center, they used the wooden frames to build geometric yet somewhat abstract shapes. Ranging from simple backdrops to full structured sculptures, the windows were quite eye catching.
On 5th Ave the message was still very effective though much less abstract. The frames were larger and filled with the colored wood bits that only made an accent at the Rockefeller store. The effect was more colorful and somewhat artistic looking.
Labels:
anthropologie,
art in window,
colorful,
creativity,
frames,
window sculptures
Thursday, July 7, 2011
Tuesday, July 5, 2011
Who wears short shorts (at Bloomies)?
White backdrops and chairs lit by gel covered lights focus on the shorts in a whimsical manner by suggesting the length has been cut off. strips of fabric remain in piles of denim and assorted bright colors. All of the mannequins are wearing the shorts and holding over sized white scissors.
Here's a fun narrative window that tells a good story about a product they want to push.
Labels:
bloomingdale's,
colorful,
narrative window,
whimsical
Roping us in at Levi's, Polo and J. Crew
Levi's on 59th St used rope to make curtains with hooks dangling in asymmetrical patterns. They were also shown in literal form hung like traditional 'rock climbing' rope complete with wood carvings which resembled small mountains.
At Bloomingdales Ralph Lauren Men's Store loose rope was displayed on the floor with nautical props.
J.Crew had a similar nautical theme but kept it clean with no additional props. Rope was used as backdrop in various widths connecting from floor to ceiling to create a rope wall of sorts.
Labels:
bloomingdale's,
J Crew,
Levi's,
nautical,
Ralph Lauren,
rope,
trendspotting
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